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Evian

From Wikipedia, the free encyclopedia
This article is about the brand of mineral water. For the football club, see Thonon Évian F.C. For the commune in eastern France, see Évian-les-Bains.
Not to be confused with Avian.

Evian
IndustryBeverage
Founded1829; 195 years ago (1829) as "Societe des Eaux Minerales"[1]
Headquarters
Évian-les-Bains
,
France
Area served
Europe, North America, Asia, Oceania
ProductsBottled water
ParentDanone
Websiteevian.com

Evian (/ˈeɪviɒn/ AY-vee-on,[2] ev-ee-un;[3] French: [evjɑ̃], stylized as evian) is a French brand that bottles mineral water from several sources near Évian-les-Bains, on the south shore of Lake Geneva.[4]

Today, Evian is owned by Danone, a French multinational corporation. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products and a luxury resort in Évian-les-Bains.

History

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Evian first became a public company in 1859 as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine Academy in 1878. In 1908, Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of Owens-Illinois. The first PVC bottle was launched in 1969.

During the following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. Evian entered the U.S. market in 1978. In 1995, Evian switched to collapsible PET bottles.

Production

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Nutritional info
SourceÉvian-les-Bains
TypeStill
pH7.2
Calcium (Ca)80
Chloride (Cl)6.8
Magnesium (Mg)26
Potassium (K)1
Sodium (Na)6.5
TDS300
All concentrations in milligrams per liter (mg/L); pH without units

Evian's site in the French Alps was, during 2015, the largest carbon-neutral food and beverage production site in France.[5]

Public perception, marketing and advertising

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Singer-songwriter Dua Lipa with an Evian bottle.

In popular culture, Evian is portrayed as a luxury and expensive bottled water. It was named in Agatha Christie's Murder on the Orient Express. It is popular among Hollywood celebrities.[6] David LaChapelle photographed an Evian campaign juxtaposing a supermodel next to an Evian fountain formed from a Greek statue, which was painted to look like stone by Joanne Gair. The brand frequently collaborates with high-fashion designers for a series of limited edition bottles. Diane von Fürstenberg designed the limited edition bottle for 2013, Elie Saab for 2014, Kenzo for 2015, Alexander Wang for 2016, Christian Lacroix for 2017,[7] Chiara Ferragni for 2018, Virgil Abloh for 2019 and 2020, Moncler for 2021, and Balmain for 2022.[8]

Evian worked with Virgin Records and EMI in 1998 for the mix album Club Nation. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2.

In 2009, Evian launched the advertisement campaign, "Evian Roller Babies". The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects.[9]

Evian brand ambassadors include singer Dua Lipa[10] and tennis player Emma Raducanu.[11]

In 2014, Evian collaborated with The Amazing Spider-Man 2 to create an advertisement, gaining 150+ million views on YouTube.[12][13]

In 2023, Evian collaborated with Balmain for a high fashion collection. The collection is titled, “Balmain X Evian”.[14]

Environmentalism

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A glass Evian bottle designed by Issey Miyake.

In April 2008, Evian created the Evian Water Protection Institute to work on three water and wetlands management projects with the Ramsar Convention. The three areas where the projects will take place are Thailand's Bung Khong, the La Plata Basin in Argentina and the Jagdishpur Reservoir in Nepal.[15] Evian has also cut energy and water use by incorporating post-consumer recycled PET plastic into the bottle sizes that receive the most sales.[16] The company has joined with Recyclebank in an effort to get consumers to recycle. Recyclebank is an award-based company that gives participating households redeemable points according to the amount of materials they recycle.[15]

During 2018, Evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. In order to achieve its 2025 ambition, Evian is partnering with technology companies, one of which is Loop Industries. Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic required by Evian.[17][citation needed]

During April 2020, Evian became the first Danone brand to achieve carbon neutrality.[18][citation needed] In October 2022, a class action lawsuit was filed by plaintiff Stephanie Dorris on behalf of consumers of Evian water, alleging that the Danone's claim on Evian packaging that the product is "carbon neutral" is false and misleading and that if consumers had known this they would not have purchased it.[19][20] In January 2024, US District Judge Nelson Roman ruled that the class action lawsuit challenging Danone's "carbon neutral" claim on bottles of Evian water could proceed, calling 'carbon neutral' an ambiguous term that may reasonably confuse consumers and saying that Danone "expects too much" for consumers to learn what the term means from Evian labels.[21][22] In response, lawyers for Danone have argued that it is unreasonable for consumers to assume that the product "magically arrived from the French Alps to their homes without the emission of even a molecule of carbon dioxide."[20]

See also

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References

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  1. ^ Gaines, Melinda. "Facts about Evian". Leaf.tv.
  2. ^ "Evian - How To Pronounce - French Native Speaker". www.youtube.com. Archived from the original on 14 May 2021. Retrieved 14 May 2021.
  3. ^ "Learn how to pronounce Evian". www.howtopronounce.com. Archived from the original on 14 May 2021. Retrieved 14 May 2021.
  4. ^ Qureshi, Waqas (20 June 2014). "Evian churns out six million bottles daily while reducing carbon footprint". Packaging News. Retrieved 14 January 2022.
  5. ^ "evian: the largest food production site in France is now carbon neutral". medium.com/@Danone. 17 September 2015. Retrieved 19 May 2021.
  6. ^ Segal, David (25 January 2005). "Bottled Buzz". The Washington Post. Archived from the original on 5 January 2013.
  7. ^ Socha, Miles (1 September 2016). "Christian Lacroix, Evian Unite for Encore". wwd.com. Penske Media Corporation. Archived from the original on 14 May 2021. Retrieved 22 April 2021.
  8. ^ Camargo Molano, Jessica (9 October 2018). "È giusto pagare 8 euro per l'acqua di Chiara Ferragni?". Wired (in Italian).
  9. ^ "Evian wins Gold Award for Best Visual Effects". Animation World Network. www.awn.com. Archived from the original on 14 May 2021. Retrieved 25 August 2020.
  10. ^ "Dua Lipa Joins Evian as Global Brand Ambassador". HYPEBAE. 12 August 2020. Retrieved 15 December 2021.
  11. ^ "Emma Raducanu named Evian global brand ambassador". SportsPro. 10 December 2021. Retrieved 15 December 2021.
  12. ^ The Amazing Spider-Man 2 - evian Commercial, retrieved 24 January 2022
  13. ^ NJ.com, Amy Kuperinsky | NJ Advance Media for (3 April 2014). "Viral Video: Evian baby is back with cameo from Spider-Man". nj. Retrieved 6 March 2022.
  14. ^ "Balmain x Evian | BALMAIN".
  15. ^ a b "Evian Plans Wetlands Preservation, Adds Recycled Plastic to Bottles". www.greenbiz.com. Archived from the original on 24 January 2013. Retrieved 29 April 2008.
  16. ^ "Évian to Announce New Sustainable Development Steps on Earth Day". The Beverage Network. 18 April 2008. Archived from the original on 22 July 2012. Retrieved 30 April 2008.
  17. ^ "evian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025". BusinessWire. 18 January 2018. Archived from the original on 14 May 2021. Retrieved 18 January 2018.
  18. ^ "EVIAN'S UNIQUE AND PURE NATURAL MINERAL WATER". www.danone.com. 5 March 2020. Retrieved 19 May 2021.
  19. ^ Rizzi, Corrado (17 October 2022). "Class Action Claims Evian Water Manufacturing Process Is Not as 'Carbon Neutral' as Advertised". ClassAction.org. Archived from the original on 18 October 2022. Retrieved 24 May 2024.
  20. ^ a b "Danone faces legal complaint over claim that Evian water is carbon neutral". The Water Diplomat. 18 January 2024. Archived from the original on 7 February 2024. Retrieved 24 May 2024.
  21. ^ Stempel, Jonathan (10 January 2024). "Danone Must Face Evian Water 'Carbon Neutral' Lawsuit". U.S. News & World Report. Archived from the original on 10 January 2024. Retrieved 24 May 2024.
  22. ^ Selman, Ari M.; Calano, Celia (7 February 2024). "Court Finds 'Carbon Neutral' Claim May Be Misleading, Permits Class Action to Proceed". Morgan Lewis. Archived from the original on 5 April 2024. Retrieved 24 May 2024.
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